Simple, flat pricing
No commission on your sale, no "boat value" surcharges, no buyer's premium. Individuals list free; dealers pay one flat subscription.
Private sellers
- Up to 3 active listings
- Fixed price with Best Offer, or auction
- AI listing draft from your HIN and photos
- 40 photos per listing
- Leads and offers by email
- Free promotion on our Facebook, Instagram and Pinterest
- View-milestone alerts and analytics
Dealer Starter
Founding dealers: $49/mo for your first 3 months
- Up to 25 active listings
- Inventory feed import (CSV/XML)
- Dealer page with all locations
- Financing badge, payment estimate and financing requests
- Best Offer with private auto-decline floor
- Auctions module with reporting
- 3 team members, each with their own sign-in
- Lead inbox for your whole team
- New boats promoted on our Facebook, Instagram and Pinterest
- Analytics & CSV exports
- Featured placement add-on
- Priority support
Dealer Pro most popular
Founding dealers: $149/mo for your first 3 months
- Up to 100 active listings
- REST API & webhooks — sync your DMS and CRM, push photos by URL, pull leads, offers and financing requests
- AI drafts through the API
- Inventory feed import (CSV/XML)
- 7 team members with Manager and Sales roles
- Featured placement add-on at Pro rates
- Everything in Starter
Add-ons: get seen faster
Search results are ranked by Best match — listing quality, freshness and relevance — and that ranking is never for sale. If you want more eyes sooner, two add-ons sit on top of it, clearly labelled to buyers.
Featured placement dealers
Your boat in the Featured band at the top of page one for a state × boat type you choose (or all states / all types). 3 slots per segment rotate evenly on every search, so you always know your share. Renews monthly until you stop it; stop any time from your dashboard.
| Segment | Dealer Pro | Dealer Starter |
|---|---|---|
| Prime (15 big boating states, or All states) | $79 | $119 |
| Standard (every other state) | $39 | $59 |
Founding dealers: 30% off every Featured block until January 31, 2027.
Max 2 featured listings per dealer per segment. Available on Dealer Starter and Dealer Pro. How the band works →
Bump anyone
Sends an active listing back to the top of Newest and gives it a Best-match boost for 7 days. Handy after a price drop or new photos. Private sellers and dealers alike; one bump per listing per 7 days.
Bump from the listing's page in your dashboard. Paid by card through Stripe; nothing is stored on Keel & Hull.
More than 100 active listings?
Multi-location groups and large brokerages get a custom package: higher listing limits, dedicated onboarding for your feed or API integration, and volume pricing.
Request a custom packageFounding dealer program
Dealers who join during launch pay $49/mo for Dealer Starter or $149/mo for Dealer Pro for their first three months, then standard pricing. No commission, cancel any time. Questions? Email us
What's never charged
No commission, no success fee, no buyer's premium, no charge for leads, offers, financing requests or bids. Search ranking is never sold — Featured and Bump are labelled add-ons on top of it. Keel & Hull never holds funds — the sale closes directly between buyer and seller.